Sun Swing Media Company

I submit that the happiest men and women engaged in the movie making process are those that are morally active, or conscientious, in their approach to movie and media production. The news reporter in the field, the video editor in the bay, the storyboard artist at her desk, the screen writer at his computer — each has a moral obligation to fulfill in the creation of their work. Those who can acknowledge and recognize this responsibility add a layer of empowerment to their work and will begin to depict possibilities and situations that are scarcely imaginable. (more…)

I opened up a journal from 2008 last evening. I was reminded of some of my notes about moral leadership in filmmaking. This morning, I’m reviewing a couple of old posts from back in the same time period.  The principles declared therein have weighed themselves upon my mind again this morning. Here’s what a few years’ perspective brings to the table. (more…)

This video is a few years dated at this point (2008), but offers a interesting perspective about approach children, especially teens, using media (video/Internet) as creators.

Towards the end of the video, Professor Jenkins suggests that the way that we get children to become more aware of the media that they are consuming is to allow them to become creators or producers of media themselves. He goes on to then explain that once they know how to create, we can then begin to teach them to think critically about what they are consuming.

Today, I share this video as a framework for future discussions. I do not agree with the Director General’s concluding point, because it is a passive approach to media creation. Yet, there are some fascinating observations made throughout his remarks that I’d like to address in future posts.