Why Moral Entertainment is Good Business Investment Strategy

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Longevity makes for good business investment. This is understood in the entertainment industry, but wrongly applied. Where media execs are looking for the youngest performers that they can ride for the longest amount of time, they should be considering the moral strategy of their investment and how it will continue once the performer is gone.

A movie or entertainment package that embraces sound moral principles will have a shelf life infinitely longer (and more valuable) than programs that do otherwise. What do I mean by this? Consider Disney’s poor investments in the pre-teen super star market over the past decade or two. Clearly, this is a very lucrative (I’m not going to crunch numbers) short term investment. But with not enough moral leadership to keep their real-life teen princesses spotless from the stains of a modern world, once they cross the threshold to adulthood (or whatever this is), their years of marketing and promotion are wasted, almost in the twinkling of an eye.

Let me drive this home with a personal example that we are still sorting through the aftermath of. A close family member has had a year or two fascination with a certain celebrity, early on we saw this celebrity’s vocation going in the same way her predecessors’ careers had gone. The family member (a pre-teen) was warned of this, but nobody likes to hear that their own personal preferences in music and entertainment will eventual lead them down the wrong road if they continue to follow it. (Honestly, it’s not much fun having to tell someone that either.) Cautiously, we indulged this family member by allowing consumption of as much as we felt appropriate.

Recently, this family member in talking with friends (how grateful we are for good friends), and from listening to some of the favorite performer’s latest releases, learned of the reality that we warned of two years ago. The most chilling statement was the one out of this family member’s own mouth. “I don’t want (the un-named celebrity) to be bad!” Vulgarity in the music, reports from friends of increasing indecent dress at concert performances. This is what has caused our family member such grief. And suddenly, the years of hoping that it wouldn’t come to this are dashed, and value of this Hollywood princess gone almost as quickly as a stock market crash.

There is however a much more serious implication beyond the financial loss of investments. There are millions of young girls of whom these types of overnight markets thrive off of. They have a great deal of personal identity invested into these super-stars. When those stars begin to flicker and fade, then there are only two directions to go. For those young women who have a strong family structure, there is that safety net. For those that don’t, they continue down a course that is hopeless and sad. Why must this be the case?

I’m sitting here asking myself if it is possible to create a pre-teen princess superstar and then some how guide her in the right way that she should go. A graceful exiting strategy is a potential solution to creating a longevity in quality movie entertainment. Extremely heavy, positive, and constant moral influence from producers is required to achieve such a strategy. Why not set these young ladies up for success after their long term commitment to the entertainment industry has ended. Not only does this preserve the integrity of their years of previous performances and work, but it also creates a model and path for the masses to know where to go.

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Brent is married to a very supportive woman, is father of a large family, and went into business for himself in 2006.

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